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Let us tell you a tale

Accessible and distinguishable, young yet revered: our items tell the tale of true artisanal craftsmanship.

Once Upon a Chair is an online furniture store for both living and work spaces based in Jeddah, Saudi Arabia. We specialised in electic, hand picked items sourced from independent stores around the world, as well as timeless vintage house ware and twentieth century furnishings.

Founded and curated by Nouf Hakeem, the concept came to her as an intuitive idea during a trip to Marrakech, Morocco in 2015 whilst stumbling upon a vintage furniture store in one of the city's local markets. Complete with a flirty feeling and stomach butterflies, Nouf immediately felt connected to the concept, and the idea lingered with her for an entire year.

In 2016, a happy chance brought her to Marrakech once again, where she spontaneously bought many of the store's pieces with no plan in sight. She returned to Jeddah, shipping fiasco behind, and experimented with the pieces by showcasing them in a concept pop-up event. The success of the three-day event inspired the birth of a showroom, and the rest was history!

Since then, the brand has evolved into solely an online platform that ships internationally. We also host pop-up events that derive inspiration from artifacts of the past, present, or future, re-telling stories through a creative viewing experience that is either minimalist or maximalist.

Today, Once Upon a Chair prides itself in providing houses with uniquely curated pieces; each item sparks a conversation, either from a rich history that is told through its mere presence, or from the indisputable exquisiteness in its modern design.
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